When I picked up my mail today, I received yet another letter inviting me to switch my cable company. My first thought was, "Ugh. Not again!" I get this letter at least once a month. Since I'm not in the market for a new cable company, I just throw the advertisement away.
As I threw out the ad, I had a second thought, "Wow. What a waste of paper. I wonder how many other people just throw this away." "Hmm, I hope they're all recycling".
The image of people recycling advertisements made me wonder how many potential customers are businesses losing a day. Advertising is a very effective vehicle to gain a customer. However, if the customer feels annoyed, offended or even overwhelmed by the amount of advertisements, you've probably lost the opportunity to do business with that customer. What's a business owner to do? How can you get your message to potential customers without bombarding them?
Here are some tips:
Here are some tips:
- Have your message printed on seed paper. Your prospect may plant it and remember you when it sprouts.
- Email campaigns are a great way to get your message across without the use of paper.
- Offer a free item or service
- Existing customers love getting mail around their birthday - a card, discount, etc.
- Social Media Marketing - saves on postage and is more passive than getting another piece of junk mail for your customer to hate
- Get potential customers to "opt in". By opting in, prospects are telling you it's ok to send me your advertising.
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