SPELLCHECK: It Can Save Your Business

One of the most important things you can do for your business is to spell check or proofread all of your business text.  From your website to brochures, ads, newsletters, etc., a misspelled word or typographical error can lead to losing a potential customer.  Without new customers, your business can become stale and you risk hurting your business.

Have you ever looked at the bottom of a store flyer and it said "not responsible for typos?"  Incorrect sale prices are a common error on flyers and arguing with a customer over the price of your product can lead to a negative shopping experience.  A negative experience from the customer almost always ensures a lengthy discussion to the customer's friends and family.  Even worse, a negative review or post on the Internet, stuck in cyberspace for all the world to see.

A misspelling can seem harmless but to a potential customer it can also evoke a feeling of poor workmanship, lack of interest in the product or service, or just plain apathy for the business.  Many customers say, "In today's economy, why would I give my hard earned money to someone who doesn't seem to care?!"  It's not surprising that many consumers are becoming more aware than ever of their buying power and businesses need customers to have a positive experience in order for customers to keep coming back.  If a misspelling is keeping customers from walking in the door, your business is doomed.

For me, misspellings and typos are the equivalent of a disheveled appearance.  We are always told to 'look' the part in our manner of dress but our business text and correspondence should fit as well.  So, let's suit up and hit that spell check button!